Since the introduction of television after the second world war the medium has grown beyond belief, taking over many of the older forms of entertainment such as radio. The rise of television has been the biggest in history. In 2009 approximately 74 % of the worlds population own a television. In recent times the rise of Internet Television and streaming services could mark the end of television as we know it. This can be attributed to a number of factors.
Internet television allows users much more control over what they much unlike the rigid schedules of television. If we take the RTE Player as an example a user can watch the soaps, Masterchef, and Love/Hate one after another. This service gives the audience at home more independence in choosing what they want to watch. As a result more people are expected to engage in this new digital media than stick with the outdated institute of television.
Along with the ability to choose what they want to watch audience are faced with a much larger variety of options with internet services. Any quick Google search will spit out dozens of links for popular tv shows and films. Viewers can literally watch and show or movie at their will. Television on the other hand, as mentioned above, abides by a strict viewing schedule.
Going hand in hand with the aspect of variety is the ability to watch exclusive online shows. The streaming provider Netflix boasts many “Netflix Exclusives” (shows that air primarily on the site). These exclusives include ‘Orange is The New Black’, ‘House of Cards’, and ‘Hemlock Grove’. Recently Netflix and Marvel teamed up to produce a number of ‘Netflix Exclusives’ which include – Daredevil, Iron Fist, Jessica Jones, and Luke Cage. This marketing decision by Marvel marks the beginning of more internet based entertainment.
It shows that people are willing to invest in a HDMI cable and a Netflix subscription than wait for their favourite programmes to air on television, if they ever will. Since the digital revolution in the late 90’s and early 00’s the internet has been growing from strength to strength in terms of replacing outdated technologies. It seems now that television is quickly becoming one of these outdated technologies.